FIR-Icon
FIRST INTERNATIONAL RESOURCES

International Cybersecurity Firm

FIR-cyber-security

A growing global cybersecurity firm with roots in the Israeli military retained FIR to help expand its presence on the American market and facilitate its entry into key markets across Asia, Oceania and Latin America. 

We developed and implemented a strategic positioning campaign that emphasized our client’s advanced cyber threat hunting and resilience building capabilities to help differentiate it from the competition and expand brand awareness among decision makers across key target markets and industries.

We harnessed our network of business, tech and cyber reporters and bloggers to secure broad coverage of our client’s cyber research reports and advisories to help establish its leadership as go-to sources of insight on various aspects of cybersecurity.

Additionally, we helped our client mitigate potential business challenges stemming from their Israeli origins by positioning them as leaders in defensive cybersecurity and a force for the good.


Result:
A virtual unknown at the start of our relationship, the cyber firm is now a mainstay of international cyber and tech conferences. Its senior executives and experts regularly provide media commentary on major cyber incidents and threats of the day. The firm continues to grow, expanding into new markets and serving Fortune 100-level organizations worldwide.

Parliamentary Elections


A newly formed political party in a European country retained FIR to help raise its national profile and attract support ahead of a parliamentary election.  Guided by extensive public opinion research, we identified key challenges facing the party and determined that building positive brand awareness and equity could not be achieved via traditional, mass-market political […]
Read Case Study

National Election in Asia


A newly formed political party in a Southeast Asian country partnered with FIR to help develop its communications strategy ahead of national elections and position its coalition to successfully challenge an incumbent party that had maintained control of the government for decades.    Operating on the ground alongside in-country colleagues, we conducted an in-depth assessment of […]
Read Case Study

European Politician


FIR advised a rising European politician on how to best communicate with the international policymaking, business, NGO, and media communities. Our scope of services evolved in response to our client’s needs and challenges, as well as the overall political and economic situation in his country and region. As part of our services, we developed a […]
Read Case Study

Middle Eastern Head of State


FIR was retained by a crown prince of a Middle Eastern monarchy to help strengthen his country’s reputation and raise his personal profile among the U.S. foreign policy establishment. At the time, the crown prince’s international standing was facing a challenge from his brother who was conducting a large-scale lobbying effort to position himself as […]
Read Case Study

Consumer Data Breach


A large American multinational software firm retained FIR to provide crisis management and strategic communications services after a security breach impacted consumers and government agencies in multiple U.S. states. In coordination with the client and its legal counsel, we designed and executed a communications campaign to safeguard the firm’s reputation and help mitigate any negative […]
Read Case Study

Global Product Recall


FIR advised a leading global automaker in the wake of a worldwide product recall. Our scope of work expanded in response to the client’s needs, and eventually included crisis management, strategic communications, executive positioning, and ongoing public opinion research. Working with the client’s senior management across multiple brands and jurisdictions, we devised and implemented a […]
Read Case Study

Leading Research University


One of America’s preeminent research universities chose FIR to help raise the university’s profile among target groups both in the United States and around the world.  Guided by empirical data from our public opinion research, we developed a comprehensive messaging strategy designed to communicate the client’s unique strengths in advanced research and educate key audiences […]
Read Case Study

Global Public Opinion Study


A leading civil rights organization based in the United States commissioned FIR to conduct an unprecedented global public opinion study of antisemitism, publicize the findings, and create a website to serve as a media portal and online repository for the data. We designed and coordinated a survey that consisted of 53,100 interviews across 101 countries, […]
Read Case Study

European Corporation in Africa


FIR was retained by a global leader in traceability and authentication solutions for products such as oil, gasoline, alcohol and tobacco. The client wanted to enter a major African market and needed assistance convincing that country’s officials that its products could help them combat corruption and tax evasion, eradicate smuggling, and protect public health by […]
Read Case Study

Multinational Chemical Company


A multinational producer of fertilizers, metals and special-purpose chemicals retained FIR to help reverse a preliminary decision in a U.S. government anti-dumping and countervailing duty investigation that imposed anti-dumping duties on its magnesium imports into the United States.  We developed a series of messages and proof points aimed at educating government decision makers about the […]
Read Case Study
1 2

Let’s build success together!

Your success starts with a conversation – contact us today.
We Are FIR

Ready to navigate challenges and seize new opportunities? Let’s work together to achieve your goals. Reach out to us today!

Follow us on LinkedIn

Subscribe on Substack

 

 

 

Headquarters
2200 Fletcher Avenue, Suite 500

Fort Lee, New Jersey 07024
+1.201.461.7850home@first-intl.com
Copyright © 2025 First International Resources. Web design & development by AUG.Global
crossmenu