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FIRST INTERNATIONAL RESOURCES

Global Product Recall

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FIR advised a leading global automaker in the wake of a worldwide product recall. Our scope of work expanded in response to the client’s needs, and eventually included crisis management, strategic communications, executive positioning, and ongoing public opinion research.

Working with the client’s senior management across multiple brands and jurisdictions, we devised and implemented a multifaceted communications strategy aimed at diagnosing and mitigating reputational damage, finding the most effective ways to restore consumer trust, and strengthening the company’s market position going forward.

We provided direct counsel to the client’s C-level executives on navigating the political and legal environment, and counseled them before high-level meetings, major announcements, and media interviews.

We developed dedicated strategic messaging protocols to address executive turnover, corporate restructuring, and the eventual transformation from a traditional automaker into a “smart mobility” company.


Result:
The client’s proactive efforts to mitigate damage to American consumers have been well received, leading to improved brand perceptions and more balanced media coverage.

Parliamentary Elections


A newly formed political party in a European country retained FIR to help raise its national profile and attract support ahead of a parliamentary election.  Guided by extensive public opinion research, we identified key challenges facing the party and determined that building positive brand awareness and equity could not be achieved via traditional, mass-market political […]
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National Election in Asia


A newly formed political party in a Southeast Asian country partnered with FIR to help develop its communications strategy ahead of national elections and position its coalition to successfully challenge an incumbent party that had maintained control of the government for decades.    Operating on the ground alongside in-country colleagues, we conducted an in-depth assessment of […]
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European Politician


FIR advised a rising European politician on how to best communicate with the international policymaking, business, NGO, and media communities. Our scope of services evolved in response to our client’s needs and challenges, as well as the overall political and economic situation in his country and region. As part of our services, we developed a […]
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Middle Eastern Head of State


FIR was retained by a crown prince of a Middle Eastern monarchy to help strengthen his country’s reputation and raise his personal profile among the U.S. foreign policy establishment. At the time, the crown prince’s international standing was facing a challenge from his brother who was conducting a large-scale lobbying effort to position himself as […]
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Consumer Data Breach


A large American multinational software firm retained FIR to provide crisis management and strategic communications services after a security breach impacted consumers and government agencies in multiple U.S. states. In coordination with the client and its legal counsel, we designed and executed a communications campaign to safeguard the firm’s reputation and help mitigate any negative […]
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Leading Research University


One of America’s preeminent research universities chose FIR to help raise the university’s profile among target groups both in the United States and around the world.  Guided by empirical data from our public opinion research, we developed a comprehensive messaging strategy designed to communicate the client’s unique strengths in advanced research and educate key audiences […]
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Global Public Opinion Study


A leading civil rights organization based in the United States commissioned FIR to conduct an unprecedented global public opinion study of antisemitism, publicize the findings, and create a website to serve as a media portal and online repository for the data. We designed and coordinated a survey that consisted of 53,100 interviews across 101 countries, […]
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European Corporation in Africa


FIR was retained by a global leader in traceability and authentication solutions for products such as oil, gasoline, alcohol and tobacco. The client wanted to enter a major African market and needed assistance convincing that country’s officials that its products could help them combat corruption and tax evasion, eradicate smuggling, and protect public health by […]
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Multinational Chemical Company


A multinational producer of fertilizers, metals and special-purpose chemicals retained FIR to help reverse a preliminary decision in a U.S. government anti-dumping and countervailing duty investigation that imposed anti-dumping duties on its magnesium imports into the United States.  We developed a series of messages and proof points aimed at educating government decision makers about the […]
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Innovative Medical Organization


FIR was retained to provide communications guidance and public relations support to a leading nonprofit American medical organization by capitalizing on industry changes during the Covid-19 pandemic and maximizing market position through message development and strategic media outreach. Working closely with our client’s executive staff, we designed and implemented a comprehensive, data-driven messaging strategy informed […]
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