A large American multinational software firm retained FIR to provide crisis management and strategic communications services after a security breach impacted consumers and government agencies in multiple U.S. states.

In coordination with the client and its legal counsel, we designed and executed a communications campaign to safeguard the firm’s reputation and help mitigate any negative impact of the crisis. We developed a proactive disclosure strategy aimed at controlling the media narrative surrounding the breach, while reducing confusion and maintaining customer trust.

We identified key stakeholders, crafted messages that resonated with each target group and created an internal crisis management and rapid response team.

We also advised the client on forward-looking steps as it moved beyond the crisis, including forging partnerships with leading domestic and global institutions in the field of cyber security.