Global Public Opinion Study

FIR-research

A leading civil rights organization based in the United States commissioned FIR to conduct an unprecedented global public opinion study of antisemitism, publicize the findings, and create a website to serve as a media portal and online repository for the data.

We designed and coordinated a survey that consisted of 53,100 interviews across 101 countries, conducted in 96 languages and dialects. We developed a proprietary indicator that made it possible to compare adherence to antisemitic stereotypes among various countries and regions – resulting in the only global benchmark data resource of its kind.

We then designed a fully interactive, bilingual (English-Spanish) website and implemented a strategic communications campaign to promote the findings on traditional and social media.


Result:
The release of the study generated massive media attention, including a front-page story in The Wall Street Journal. Publications around the world continue to cite the study, along with a follow-up survey we also conducted, when reporting on antisemitism or global public opinion research. FIR’s campaign to promote the study received a major industry award that recognizes innovation in the area of public relations and strategic communications.

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