A leading civil rights organization based in the United States commissioned FIR to conduct an unprecedented global public opinion study of antisemitism, publicize the findings, and create a website to serve as a media portal and online repository for the data.
We designed and coordinated a survey that consisted of 53,100 interviews across 101 countries, conducted in 96 languages and dialects. We developed a proprietary indicator that made it possible to compare adherence to antisemitic stereotypes among various countries and regions – resulting in the only global benchmark data resource of its kind.
We then designed a fully interactive, bilingual (English-Spanish) website and implemented a strategic communications campaign to promote the findings on traditional and social media.