Attitudinal Research

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We conduct political style attitudinal research, not traditional market research analysis, to create a blueprint for a company’s external communications efforts and messaging campaigns.

Through our research, we identify the messages and arguments that will resonate best with key target groups and provide the statistical rationale for a specific strategy.

Often, these survey results can be used as a lobbying tool in communicating the client’s position with select stakeholder groups including elected officials, the media, the general public and NGOs.