First International Resources Wins the In2 SABRE Award for Original Research
March 4, 2015 – First International Resources, a corporate and political consulting firm, is pleased to announce that it has won the In2 SABRE North America Award for “Original/Commissioned Research for PR.” Presented by The Holmes Report, In2 SABRE Awards honor innovation and establish the industry standard in the area of public relations and strategic communications. The awards were announced at a ceremony in San Francisco on February 18.
First International Resources is proud to be recognized for its work on The ADL GLOBAL 100: An Index of Anti-Semitism, the most extensive ever survey of anti-Jewish sentiment conducted on behalf of the Anti-Defamation League, one of the premier civil rights organizations in the United States. Available through an interactive web site at http://global100.adl.org, the survey establishes a worldwide benchmark measure of public attitudes and sentiment toward Jewish people, and offers researchers, governments, corporations and members of the public direct access to a treasure trove of current data about anti-Semitic attitudes globally.
In addition to planning the project, designing the questionnaire and spearheading the worldwide data collection, First International Resources coordinated the ADL Global 100 public launch, media rollout and website development. The survey has been featured in leading publications and media outlets, such as The Wall Street Journal, The New York Times, NBC News and CNN, and in many foreign language and digital media sources. Overall, the ADL Global 100 survey has emerged as a strong driver of a global dialogue about anti-Semitism – as well as religious and ethnic discrimination in general – and a definitive source for data on the subject.
About First International Resources
First International Resources is an international corporate and political consulting firm with extensive experience in strategic communications, corporate positioning, international political campaign counseling and crisis management. Our expertise lies in providing customized strategic consulting services to some of the world’s most prominent business executives, political leaders, non-profit organizations and global corporations. Since 2002, First International Resources has coordinated the European anti-Semitism surveys on behalf of the Anti-Defamation League. Headquartered in Fort Lee, NJ, First International has offices in New York City, NY and Washington, DC.
About In2 SABRE Awards
In2 SABRE Awards is an extension of the Holmes Report’s Superior Achievement in Branding, Reputation & Engagement (SABRE) – a competition with a 25-year history that serves as the industry benchmark by emphasizing authenticity, engagement, stakeholder dialogue, and business results. Only in its second year, In2 SABRE Awards (In2 stands for Insight and Innovation) have already established themselves as a premier showcase for cutting-edge communications practices and techniques, such as data analytics, digital content creation and multimedia storytelling.